Sunday, October 22, 2006

Click and Save

I'm not quite sure what to think about The Animal Rescue Site - one of those click-to-provide web sites that channels a percentage of its ad revenue to charitable organizations. In this case, the money goes to worthy pet-saving causes, but the site itself is for-profit and therefore technically not a charity. How does that work, exactly? How can people be making money off of this kind of service?

The intent is a good one, but it makes me a bit wary. The owners of The Animal Rescue Site also run The Hunger Site, The Breast Cancer Site and The Rainforest Site - all good causes, all for-profit. Still, funding is funding, I suppose.

Decide for yourself.

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